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SEÑOR EKTOR
3D product visuals & logo animation · For Bonsaininja, Milan
New products. A new identity. The same familiar spirit.
For Candy at IFA 2023, I collaborated with Bonsaininja in Milan on exhibition installations and the institutional animation of the brand’s new logo, presented at the event ahead of its introduction in 2024.
The challenge
The product visuals demanded photorealism and close attention to the physical appliances: faithfully reproducing their shapes, materials and finishes, with lighting and rendering that made every detail feel convincing.
The logo animation called for a different approach. Its movement needed to feel simple, familiar and approachable, reflecting Candy’s products and the brand’s focus on families.
My contribution
I worked on the modelling, animation and product rendering of the new Candy Smart Cooking ovens for the exhibition installations, alongside additional contributions to the washing machine section.
I also created the institutional animation of the new Candy logo, translating the refreshed identity into motion.
My role: 3D product modelling, animation and rendering; exhibition content; institutional logo animation.
Studio: Bonsaininja, Milan.