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SEÑOR EKTOR
Immersive LED installation · For Bonsaininja, Milan
A villa built for an immersive LED experience.
For Haier at AWE 2024, I collaborated with Bonsaininja in Milan on a project that brought architecture, characters and appliances into the same digital environment.
The challenge
The dimensions of the LED installation made the 3D workflow a central production decision. We chose Unreal Engine to keep the project flexible as changes came in, reducing the constraints of a conventional rendering and export workflow.
Alongside that technical challenge came a precise modelling requirement: preserving the distinctive features of Haier’s appliances throughout their digital reconstruction.
My contribution
I modelled the villa’s exterior environment, including the skyline and garden terrain, as well as all the Haier appliances featured inside the house.
For two specific shots, I also modelled and animated the 3D characters in Cinema 4D, then brought them into Unreal Engine.
My role: exterior environment and appliance modelling; character modelling and animation for two shots; Cinema 4D–to–Unreal Engine workflow.
Studio: Bonsaininja, Milan.
Haier AWE 2024 — 3D living room with a sectional sofa and smart-home interface
Haier AWE 2024 — Glowing 3D characters in the villa living room at night
Haier AWE 2024 — Panoramic 3D living room with pink lighting and animated characters
Visitors watching the Haier immersive LED installation at AWE 2024
Haier AWE 2024 — Audience facing the LED wall showing a pink-lit virtual living room